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Make the data do the work!

I’m a big soccer junkie, I love to play it and I love to coach it.  When I first started playing, I had a great coach who had this one line he repeated over and over at every practice…‘make the ball do the work, make the ball do the work!’  As an 11 year-old I didn’t [...]

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Quick Response (QR) Codes

Like most bar codes the Quick Response Code (QR Code) was initially developed to help track manufacturing parts and products.  From those humble beginnings it is rapidly growing to become the key bridge between offline and online communications. With 66%* of people still preferring to receive catalogs in print rather than online  there’s lots of [...]

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The benefits of Web-to-print

Web-to-print isn’t new, but the benefits of its implementation are often overlooked.

1. Brand Integrity
2. Efficiency
3. Economies of Scale
4. Relevant Content
 
1. Brand Integrity
Decentralize ordering responsibility while protecting your identity.  Giving users and individual locations the flexibility to order what they need when they need it is a key ingredient of an effective print-procurement plan.  However, doing [...]

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Making the most of your mistakes!

Apart from producing some classy and humorous garb the folks at Demotivators know how to make the most of a bad situation as displayed below with this small addressing blip…how do you make the most of your mistakes?
Click on the image to see a full size picture that you can read.

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Blood Drive – February 24, 2010

It’s our first ever Blood Drive at DDS and we’re excited.
In partnership with Michigan Blood we are hosting a blood drive to help keep our blood banks filled for those in need.  Find out all you ever wanted to know about blood here http://miblood.org/about_blood/facts.html
From employees to family and friends we’re all getting involved in some [...]

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Volume is so 2007.

Break old habits using data and digital printing to increase your return on investment.
The antithesis of Henry Ford’s production model is here and now.  Mass customization trumps mass production.  We help clients move from the “Spray and Pray” method of marketing to a highly targeted and relevant-content approach.  The results?  In recently helping two key [...]

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Insane about customer service…

Our duty and our pleasure…tell them Alfred!

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36% Response Rates…Integrated Offline and Online Campaigns

Increasing response rates is the first key to increasing ROI.
Historically in direct response marketing the three avenues of measuring response has been either:

Receiving something back in the mail
Having somebody phone your call center
Having somebody bring a coupon into your store or place of business

Thankfully the internet has allowed a fourth more consumer friendly and marketing [...]

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Radical Concept # 376

Build targeted customer profiles using our crazy smart data analytics.

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3 Dimensional Print

Welcome to the future…well really it’s the past but everybody’s starting to love their 3D again and we’re delivering some very cool solutions along with our partners HumanEyes Technologies and Fuji.

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