Case Studies (examples of treating client problems like our own problems and then finding creative solutions)

Problem: A global appliance manufacturing client wanted better feedback from clients on 3rd party service being done to their product.

Solution:
An overhaul of the entire project reduced the client’s overall spend by 80% while increasing total end-user response by 35%.  Over 4,000 pounds of paper were eliminated annually in the process, also allowing the client to capture a significant environmental benefit.

Problem: A local college wanted to improve turnout at an annual rivalry basketball game that allows graduates across the nation to gather in satellite locations to watch the big event.

Solution:
Using data analysis and variable data printing saved the College 160 hours of labor, allowed them to send out fewer pieces, save on postage, and increase national attendance at the event by 50%.

Problem: A marketing and communications firm submitted an RFP for an ongoing direct mail campaign using a combination of static offset and variable digital output.  We were not the lowest bid and thus were not initially awarded the campaign.

Solution:
Some jostled paperwork on the client’s end meant that we were mistakenly awarded the business. (We swear we tried to tell them…)  Mid-campaign, the client realized that they had made a fantastic mistake and was won over by our extreme customer-focus and accuracy of execution.  They are now happy to work with us for all of their digital printing and direct mail needs.  Hey, we aren’t above an accidental sale.

Problem: A local auto dealer network called with an emergency late one afternoon.  In the middle of a direct marketing campaign, her existing vendor had processed incorrect data which would lead to mass client confusion when it arrived in homes the following day, and consequentially jeopardize her upcoming sale.

Solution:
Within a few hours, we had designed an apology/clarification card for her, processed the correct data, and dropped the card in the mail for simultaneous delivery with the incorrect piece itself.  By the time their client received the wrong piece sent by the other company, they had received a clarification card giving them the proper information.  Mass confusion was averted, the sale that weekend was a success, and we ended up with a very happy new customer.

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